About Us

OUR STORY

NUTHIN is a bold, modern brand designed for the confident, effortlessly stylish woman who values comfort, convenience, and invisibility. The brand’s core philosophy revolves around creating invisible essentials—products that feel like a second skin, providing support and confidence without being seen. NUTHIN is about embracing freedom and feeling your best everyday, all day long.

NUTHIN isn’t just about essentials; it’s about empowerment through comfort. The brand gives you the freedom to wear what you want, however you want, when you want, and feel good while doing it. It’s for the woman who wants to be comfortable, confident, and unapologetically herself. 

Isn’t everyone’s body perfect just the way it is? Who decides what an “ideal body” is anyway? Beauty comes in all shapes and sizes—there’s no such thing as a one-size-fits-all. Whether you crave bolder cleavage, a well-rounded bustline, or dream about a slimmer waistline, we have just the right products to make your dreams come true!

Our first collection includes breast enhancers, nipple lifters and nipple covers—all so seamless, it will feel like you’re wearing Nuthin! Our hero product, Peek-A-Boob, is the best nipple cover you will find in India, designed to match Indian body and skin tones perfectly. With top-notch adhesive quality and a variety of colors and sizes, Peek-A-Boob ensures you feel confident and comfortable all day long.

Both our Founders, Devi and Roopam, are pioneers of building women brands in India and truly feel about empowering women whenever given an opportunity.

 

Founder’s Message

Devidutta Dash and Roopam Gupta

“At NUTHIN, we started with a simple idea: to create something that empowers you to feel your best, without compromise. We wanted to build a brand that put comfort first—without sacrificing style, confidence, or sustainability.

NUTHIN was born from the belief that no one should have to choose between feeling comfortable and looking good. We wanted to design invisible essentials that would support and move with you throughout your day, and that’s exactly what we’ve done. Our products are breathable, doctor-approved, reusable, and most importantly, they’re designed to help you feel confident—because when you feel good, you look good.

Building NUTHIN was a journey of rethinking the way we approach everyday essentials. It’s about more than just creating products—it’s about changing the narrative around comfort, freedom, and self-expression. We’re here to challenge the norms and show that comfort doesn’t have to be visible to be powerful.

We’re all about embracing confidence in every form. That’s why, from day one, NUTHIN has been made with you in mind—someone who values self-expression, individuality, and the freedom to be your authentic self.

Thank you for joining us on this journey. We’re excited to help you feel NUTHIN but your best—always.”

Why We Exist

Our products are like nuthin you have seen before in the market. With improved, body-safe adhesive, a seamless color palette, and a matte skin-like finish, our products are designed to provide the best experience. We have received a lot of love from 10,000+ women across the country. Their feedback and support drive us to continue innovating and providing the best solutions.Join us in celebrating the beauty of diversity and the freedom to be yourself. Because at Nuthin, we know that Nuthin is more comfortable.